Mar 28, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog

Marketing Major, BS in Business Administration – Information Management Concentration


Return to {$returnto_text} Return to: Haslam College of Business

Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them. Marketing professionals use strategy tools to target customers, create value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution.

Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.

Students interested in a marketing career will have a broad-based business education, which includes financial management, supply chain management, operations, human resources, business strategy, economics, and statistics. In addition to a broad array of courses in arts and sciences, marketing students will obtain a strong grounding in the social sciences to better understand the forces that shape consumer preferences.

uTrack Requirements


Universal Tracking (uTrack) is an academic monitoring system designed to help students stay on track for timely graduation. In order to remain on track, students must complete the minimum requirements for each tracking semester, known as milestones. Milestones include successful completion of specified courses and/or attainment of a minimum GPA. uTrack requirements only affect full-time, degree-seeking students.

Term 1


  • 2 Natural Sciences  Elective 3 Credit Hours *
  • 4 Unrestricted Elective 3 Credit Hours

Credit Hours 16-18


Term 1 Milestone Notes


  • 2.5 cumulative GPA

Term 2


Credit Hours 15-17


Term 2 Milestone Notes


  • 2.5 cumulative GPA

Term 3


Credit Hours 15


Term 3 Milestone Notes


  • 2.5 cumulative GPA

Term 4


Credit Hours 15


Term 4 Milestone Notes


  • 2.5 Cumulative GPA
     

Credit Hours 15


Term 5 Milestone Notes


Credit Hours 15


Term 6 Milestone Notes


  • 2.5 cumulative GPA

Term 7


  • 7 Track Elective 3 Credit Hours
  • 4 Unrestricted Elective 3 Credit Hours

Credit Hours 14


Term 7 Milestone Notes


  • No milestones

Term 8


  • 7 Track Elective 3 Credit Hours
  • 4 Unrestricted Electives 5 Credit Hours

Credit Hours 15


Term 8 Milestone Notes


  • No milestones

Total Credit Hours 120-124


Footnotes


  1. Must be completed by the end of the First Year.
  2. Chosen from the Volunteer Core * list.
  3. Students who have already completed MATH 132 * with a C or better may substitute that for MATH 141 *.
  4. Any courses not already required for the major.
  5. First-semester freshmen should take BUAD 100 ; transfer students should take BUAD 100 .
  6. At least three hours from courses among the Volunteer Core : Applied Arts and Humanities *, Arts and Humanities *, Global Citizenship – International *, Global Citizenship – US *, or Social Sciences * lists.
  7. Students should complete courses from one of the following tracks: Customer and Brand Strategy (MARK 464  and one of: MARK 450 , MARK 462 , MARK 465 , MARK 466 ); Digital and Visual Marketing (MARK 465  and one of: MARK 475  or MARK 485 ); Professional Sales (MARK 469  and one of MARK 470  or MARK 471 ).

* Meets Volunteer Core Requirements .

Return to {$returnto_text} Return to: Haslam College of Business