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Dec 04, 2024
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MARK 465 - Strategic Digital Marketing3 Credit Hours
Examines how marketers can utilize emerging media (electronic, online, social and mobile) to promote customer engagement, enhance a traditional marketing mix, and measure the effectiveness of marketing efforts. The course delves into digital marketing strategy, implementation, analytics and other executional considerations.
(RE) Prerequisite(s): MARK 350 with a grade of C or better.
Registration Restriction(s): Majors in the Haslam College of Business.
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