May 07, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVT 360 - Advertising Media Strategy

3 Credit Hours
Assessment of markets, vehicle audiences, and mathematical techniques for advertising planning. Instruction in media planning, buying, and evaluation.

Satisfies Volunteer Core Requirement: (SS)
(RE) Prerequisite(s): ADVT 250 * and ADVT 340R *.
(RE) Corequisite(s): ADVT 380 .
Registration Restriction(s): Advertising or public relations major.


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