Nov 24, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVT 250 - Advertising Principles

3 Credit Hours
Survey of the role of advertising in American business and society. Relationship between advertising and marketing; functional components of the advertising process ― research, media, creative, and management.

Satisfies Volunteer Core Requirement: (SS)


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