Sep 14, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 471 - Sales Force Management

3 Credit Hours
This course examines how organizations communicate value to customers through the management of a professional sales force. It focuses on the activities and problems of sales force management and first line sales managers. Topics include sales force organization, recruiting, motivating, forecasting, territory design, and evaluation.

(RE) Prerequisite(s): MARK 350  with grade of C or better.
Registration Restriction(s): Majors in the Haslam College of Business.


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