| |
Oct 31, 2024
|
|
|
|
|
MARK 350 - Consumer Behavior3 Credit Hours
Examines how organizations conceptualize, gather, analyze, and interpret data needed by managers to learn about customers in markets. Topics include selected consumer/customer behavior theories, customer value determination, and selected marketing research techniques.
Credit Restriction: Students cannot receive credit for both MARK 350 and ENT 425 .
(RE) Prerequisite(s): BUAD 332 or BUAD 338 .
Registration Restriction(s): Majors in the Haslam College of Business.
Add to Portfolio (opens a new window)
|
|
