Oct 31, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 360 - Marketing Research and Insights

3 Credit Hours
This course is designed to enable students to understand the market research process for marketing insights. Students learn how to conduct and use research to make decisions and recommendations and learn how to communicate research findings/leverage research to formulate strategic plans.

(RE) Prerequisite(s): BUAD 332  or BUAD 338 .
(RE) Corequisite(s): MARK 350 .
Registration Restriction(s): Majors in the Haslam College of Business.


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