Marketing Major, BS in Business Administration – Collateral Option – Customer and Brand Strategy Track

uTrack Requirements

Universal Tracking (uTrack) is an academic monitoring system designed to help students stay on track for timely graduation. In order to remain on track, students must complete the minimum requirements for each tracking semester, known as milestones. Milestones include successful completion of specified courses and/or attainment of a minimum GPA. uTrack requirements only affect full-time, degree-seeking students.

Term 1

• ² Natural Sciences  Elective 3-4 Credit Hours *
• ⁴ Unrestricted Elective 3 Credit Hours *

• ¹  ENGL 101 - English Composition I 3 Credit Hours * (or equivalent)

•  

• ⁸ Select one course:

• BUAD 100 - Inclusion: Becoming an Engaged Leader in a Diverse Community 1 Credit Hours
• BUAD 210 - Success in the Haslam College of Business 1 Credit Hours

•  

• Select one course:

• CMST 210 - Public Speaking 3 Credit Hours *
• CMST 217 - Honors: Public Speaking 3 Credit Hours *
• CMST 240 - Business and Professional Communication 3 Credit Hours *
• CMST 247 - Honors: Business and Professional Communication 3 Credit Hours *

•  

• Select one course:

• MATH 123 - Finite Mathematics 3 Credit Hours *
• ³  MATH 141 - Calculus I 4 Credit Hours *
• MATH 147 - Honors: Calculus I 4 Credit Hours *

Term 2

• ² Global Citizenship – International  Elective 3 Credit Hours *
• ² Natural Sciences  Elective 3-4 Credit Hours *

• ¹  ENGL 102 - English Composition II 3 Credit Hours *
• MGT 202 - Introduction to Business Management 3 Credit Hours

•  

• Select one course:

• MATH 125 - Basic Calculus 3 Credit Hours *
• MATH 142 - Calculus II 4 Credit Hours *
• MATH 148 - Honors: Calculus II 4 Credit Hours *

Term 3

• ² Arts and Humanities  Elective 3 Credit Hours *
• ⁹ Expanded Perspectives  Elective 3 Credit Hours *
   

• ⁵ Select one course:

• ACCT 200 - Foundations of Accounting 3 Credit Hours
• ACCT 203 - Introduction to Financial Accounting 3 Credit Hours
• ACCT 208 - Honors: Introduction to Financial Accounting 3 Credit Hours

•  

• Select one course:

• ECON 211 - Principles of Microeconomics 3 Credit Hours *
• ECON 217 - Honors: Principles of Microeconomics 3 Credit Hours *

•  

• Select one course:

• ENGL 255 - Public Writing 3 Credit Hours *
• ENGL 257 - Honors: Public Writing 3 Credit Hours *
• ENGL 295 - Writing in the Workplace 3 Credit Hours *

Term 4

• ² Global Citizenship – US  Elective 3 Credit Hours *
• ⁴ Unrestricted Elective 2 Credit Hours

• ⁶  BUAD 200 - Integrity: Becoming an Ethical Leader and Effective Communicator 1 Credit Hours
• INMT 242 - Business Software Applications 3 Credit Hours *

•  

• Select one course:

• ECON 213 - Principles of Macroeconomics 3 Credit Hours *
• ECON 218 - Honors: Principles of Macroeconomics 3 Credit Hours *

•  

• Select one course:

• STAT 201 - Introduction to Statistics 3 Credit Hours *
• STAT 207 - Honors: Introduction to Statistics 3 Credit Hours *

Term 5

• ⁶  BUAD 300 - Insight: Becoming Personally and Professionally Aware as a Leader 1 Credit Hours *
• ⁵  BUAD 331 - CBM I: Supply Chain Management 2 Credit Hours
• ⁵  BUAD 332 - CBM I: Demand Management 2 Credit Hours
• BUAD 341 - CBM II: Lean Operations 2 Credit Hours
• BUAD 342 - CBM II: Information Management 2 Credit Hours *
• ⁵  FINC 301 - Survey of Financial Management 3 Credit Hours

•  

• Select one course:

• BUAD 205 - Business Ethics 3 Credit Hours
• ECON 305 - Markets, Ethics, and Capitalism 3 Credit Hours
• MGT 311 - Ethical Issues / Organizations 3 Credit Hours
• PHIL 244 - Professional Responsibility 3 Credit Hours *
• PHIL 252 - Contemporary Moral Problems 3 Credit Hours *

Term 6

• Collateral 6 Credit Hours

• BUAD 453 - Global Strategic Management: Integrating Concepts and Applications 4 Credit Hours *
• MARK 350 - Consumer Behavior 3 Credit Hours
• MARK 360 - Marketing Research and Insights 3 Credit Hours

Term 7

• ⁷ Track Requirements 6 Credit Hours
• ⁴ Unrestricted Electives 5 Credit Hours

• BULW 301 - Legal Environment of Business 2 Credit Hours

Term 8

• Collateral 3 Credit Hours
• ⁷ Track Requirements 3 Credit Hours
• ⁴ Unrestricted Electives 5 Credit Hours

• ⁶  BUAD 405 - Impact: Becoming a Leader Who Makes a Positive Difference 1 Credit Hours
• MARK 460 - Marketing Strategy 3 Credit Hours

Total Credit Hours 120-124

Footnotes

1. Must be completed by the end of the First Year.
2. Chosen from the Volunteer Core * list.
3. Students who have already completed MATH 132 * with a C or better may substitute that for MATH 141 *.
4. Any courses not already required for the major. Students admitted to Smith Global Leadership Scholars will fulfill 10 hours of electives with the following courses – BUAD 217 , BUAD 317 *, BUAD 417 , BUAD 427 , and BUAD 497 .
5. Students admitted to Smith Global Leadership Scholars will complete the honors versions of these courses: ACCT 208 , BUAD 337 , BUAD 338 , BUAD 457 *, ECON 218 *, FINC 308 , and STAT 207 *.
6. Students admitted to Smith Global Leadership Scholars will not take these courses due to content being covered elsewhere in their curriculum.
7. The requirements for the Customer and Brand Strategy Track are MARK 464 , MARK 466 , and one of: MARK 450 , MARK 462 , MARK 465 .
8. First-semester freshmen should take BUAD 100 ; transfer students should take BUAD 210 .
9. At least three hours from courses among the Volunteer Core : Applied Arts and Humanities *, Arts and Humanities *, Global Citizenship - US *, or Social Sciences * lists.

* Meets Volunteer Core Requirements .

Collateral Options for the Customer and Brand Strategy Track: