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Dec 06, 2023

An important application of statistics is business analytics, which is the use of data analysis and modeling to help businesses achieve better performance. For example, in order to know how to improve business performance, a retailer may need to objectively compare the performance of several different retail outlets. An online marketer may need to set up experiments to test the effectiveness of different website layouts. An insurance company may need to analyze its claims to identify those most likely to be fraudulent. A grocery chain may wish to analyze its customer records to determine how to use coupons to increase the loyalty of its customers and to increase the amount each customer spends.

Statistics is used in many other fields as well, – e.g., economics, finance, market research, e-commerce, engineering, manufacturing, transportation, education, medicine, psychology, agriculture, and computer and social sciences.

There are two basic types of statisticians – applied and theoretical. The focus of the undergraduate program is on applied statistics. Applied statisticians help to improve processes and solve real-world problems. They may forecast economic or population growth, evaluate results of a new marketing program or the effectiveness of a new drug, identify quality control issues in manufacturing, or design experiments to help engineers and scientists determine the best design for a jet airplane.

Prospective statisticians must have a strong aptitude for mathematics, a solid computing background, and an earnest curiosity to explore the practical application of statistics. The skills students will learn as a statistics major at the University of Tennessee, Knoxville, will enable them to understand and convey the scope and power of statistical thinking and will result in significant contributions toward solutions to a variety of important jobs. Well-paying jobs are available at the Bachelor of Science, Master of Science, and doctoral levels.

## Requirements for the Bachelor of Science in Business Administration • Business Analytics Major • Dual Concentration with Marketing

 First Year Hours Credit 1, 2Written Communication: ENGL 101 *, ENGL 102 * 6 3Quantitative Reasoning: MATH 123 *, MATH 125 * or MATH 141 *, MATH 142 * 6 or 8 Cultures and Civilizations : Intermediate Foreign Language* 6 Natural Sciences * 6-8 Social Sciences * 3 Oral Communication: CMST 210 *, CMST 217 *, CMST 240 *, or CMST 247 * 3 Second Year ACCT 200 3 Social Sciences: ECON 201 * 4 Written Communication: ENGL 255 *, ENGL 257 *, or ENGL 295 * 3 STAT 201 * 3 MGT 201 3 BUAD 242 2 2Arts and Humanities * 6 Electives 6 Third Year BUAD 331 , BUAD 332 4 BUAD 341 , BUAD 342 4 Ethics: PHIL 244 * or PHIL 252 * 3 FINC 301 3 BUAD 353 3 BUAD 361 3 MARK 340 3 MARK 350 3 STAT 320 3 Fourth Year BULW 301 2 MARK 360 3 STAT 471 , STAT 474 6 STAT 340  or STAT 475  or OMS 331 3 MGT 402 3 MARK 460 3 Electives 7-11 Total 120 * Meets University General Education Requirement . 1 Must be completed by the end of the First Year. 2 Students who complete ENGL 118 * with a grade of A or B will complete their first year composition requirement by choosing ENGL 102 *, a sophomore-level course in the English department, or ENGL 355 *. If the sophomore-level English course appears on the Arts and Humanities list , the course may also be counted toward the Arts and Humanities requirement. 3 MATH 125 * or MATH 141 * are prerequisites for STAT 201 *, which is taken during the second semester of the Second Year. As a result, either MATH 125 * or MATH 141 * must be completed by the end of the first  semester of the Second Year.