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Dec 27, 2024
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MARK 360 - Marketing Analytics3 Credit Hours
Develops students’ analytical and decision-making skills through specific exercises and examples that apply various statistics principles to marketing-specific content. Students learn how to organize data into customer databases and how to analyze those databases through learning of statistical techniques, decision analysis techniques, and spreadsheet analysis techniques.
(RE) Prerequisite(s): Business Administration 332 or 338.
Registration Restriction(s): Majors in the College of Business Administration.
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