Apr 18, 2024  
2012-2013 Undergraduate Catalog 
    
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2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 460 - Global Marketing Strategy

3 Credit Hours
Capstone course for Marketing to integrate concepts, frameworks, processes and tools presented in all prior course work. Students examine the application of marketing knowledge and skills in a global context with particular emphasis on how organizations respond with global marketing strategies.

(RE) Prerequisite(s): 350 and 360 with grades of C or better.
Registration Restriction(s): Majors in the College of Business Administration.


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