Feb 22, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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HTM 410 - Strategic Marketing for Hospitality and Tourism

3 Credit Hours
Partnering with stakeholders within the hospitality and tourism industries to assist with enhancing tourism. Explores socio-cultural impacts of tourism and hospitality industries in order to sustainably create marketing plans for industry partners. Enhances soft skills through leadership, team building, and communication activities. Build on the principles of marketing knowledge from previous courses to promote their destination in a sustainable manner. Creates socially responsible future tourism consultants that understand strategic marketing plans that benefit all stakeholders in the community.

(RE) Prerequisite(s): HTM 311 , HTM 326 , and MGT 300 .



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