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Nov 26, 2024
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ADPR 375 - Managing Connections3 Credit Hours
Managing Connections provides students interested in advertising, marketing, and public relations with an introduction to the dynamic world of paid, earned, shared, and owned media. Students will learn the concepts, theories and strategies used to connect with audiences/publics in the traditional and emerging media channels that they use.
(RE) Prerequisite(s): ADVT 250 or PBRL 270 .
Registration Restriction(s): Advertising or public relations majors or minors.
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