Mar 29, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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ADPR 375 - Managing Connections

3 Credit Hours
Managing Connections provides students interested in advertising, marketing, and public relations with an introduction to the dynamic world of paid, earned, shared, and owned media. Students will learn the concepts, theories and strategies used to connect with audiences/publics in the traditional and emerging media channels that they use.

(RE) Prerequisite(s): ADVT 250  or PBRL 270 .
Registration Restriction(s): Advertising or public relations majors or minors.



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