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    Sep 29, 2023  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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BAS 370S - Search Advertising Optimization

3 Credit Hours
Creating, managing, and optimizing Google Ads search advertising campaigns for a local nonprofit. Fundamentals of online advertising metrics and best practices for data-driven improvement of campaigns. Emphasis on communicating data insights to a non-technical audience. Assessment takes place via official Google Ads certification exams, allowing for the option of obtaining Google Ads certifications.

(RE) Prerequisite(s): STAT 201 * or STAT 207 * or STAT 251 .
Comment(s): Course is intended for juniors or seniors in marketing or business analytics.
Registration Permission: Consent of instructor.

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