May 12, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 466 - Integrated Marketing Communications Management

3 Credit Hours
This course examines how organizations communicate value to customers. Students use experiential learning to apply the concepts of branding, positioning, understanding target audiences, traditional/non-traditional marketing, digital marketing, consumer promotions, public relations, and sponsorship/event marketing.

(RE) Prerequisite(s): MARK 350  with a grade of C or better.
Registration Restriction(s): Majors in the Haslam College of Business.


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