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    Dec 06, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 350 - Consumer Behavior

3 Credit Hours
Examines how organizations conceptualize, gather, analyze, and interpret data needed by managers to learn about customers in markets. Topics include selected consumer/customer behavior theories, customer value determination, and selected marketing research techniques.

Credit Restriction: Students cannot receive credit for both MARK 350 and ENT 425 .
(RE) Prerequisite(s): BUAD 332  or BUAD 338 .
Registration Restriction(s): Majors in the Haslam College of Business.



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