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    Oct 22, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 462 - Innovation and New Product Development

3 Credit Hours
This course helps students understand and master the entire new product development process, from insight and inspiration through launch. Key topics covered include: Creativity & innovation, stage gate processes, customer insights, product design, prototyping, intellectual property protection, and designing for the environment, manufacturing, and supply chain.

(RE) Prerequisite(s): MARK 350  with a grade of C or better.
Registration Restriction(s): Majors in the Haslam College of Business.



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