Music Major, BA - Advertising and Public Relations Concentration

Campus: Knoxville

uTrack Requirements

Universal Tracking (uTrack) is an academic monitoring system designed to help students stay on track for timely graduation. In order to remain on track, students must complete the minimum requirements for each tracking semester, known as milestones. Milestones include successful completion of specified courses and/or attainment of a minimum GPA. uTrack requirements only affect full-time, degree-seeking students.

Term 1

• ¹ Performance Elective 1 Credit Hours
• Any 100-level MUCO 3 Credit Hours *

• MUBS 101 - Introduction to Music Business 3 Credit Hours
• ENGL 101 - English Composition I 3 Credit Hours * (or equivalent)
• CCI 150 - Connecting to the World of Communication and Information 3 Credit Hours *

Term 2

• ¹ Performance Elective 1 Credit Hours 

• MUBS 102 - Introduction to Music Publishing 3 Credit Hours
• PSYC 110 - General Psychology 3 Credit Hours *
• ENGL 102 - English Composition II 3 Credit Hours * (or equivalent)
• ADVT 250 - Advertising Principles 3 Credit Hours *
• MUTH 115 - Harmony and Analysis through Popular Music 3 Credit Hours *

Term 3

• ² Academic Music Elective 3 Credit Hours
• ¹ Performance Elective 1 Credit Hours

• JMED 175 - Introduction to Journalism and Creative Media 3 Credit Hours *
• MUKB 115 - Contemporary Musicianship at the Keyboard 1 Credit Hours
• ECON 201 - Introductory Economics: A Survey Course 4 Credit Hours *
• STAT 201 - Introduction to Statistics 3 Credit Hours *

Term 4

• ¹ Performance Elective 1 Credit Hours
• Natural Sciences (NS)  Elective 3 Credit Hours *

• MGT 201 - Introduction to Business Management for Non-Majors 3 Credit Hours
• JMED 200 - Multimedia Writing 3 Credit Hours *
• PBRL 270 - Public Relations Principles 3 Credit Hours *

•  

• Select one course:

• MUBS 301 - Advanced Topics in Music Business 3 Credit Hours
• MUBS 302 - Advanced Topics in Music Publishing 3 Credit Hours

Term 5

• ¹ Performance Elective 1 Credit Hours
• Oral Communication (OC)  Elective 3 Credit Hours *
• Any ADVT, ADPR, CCI or PBRL Elective 3 Credit Hours

• MUBS 303 - Music Supervision in Media 3 Credit Hours
• MUSC 315 - A Musician’s Life I 2 Credit Hours
• ADPR 365 - Social Media Strategy 3 Credit Hours

Term 6

• ² Academic Music Elective 3 Credit Hours

• MUBS 304 - The Live Music Industry 3 Credit Hours
• MUSC 320 - A Musician’s Life II 2 Credit Hours
• PBRL 400 - Ethical and Legal Issues in Public Relations 3 Credit Hours
• ADPR 375 - Integrating Communication Channels 3 Credit Hours

Term 7

• Applied Oral Communication  Elective 3 Credit Hours *
• Natural Sciences (NS)  Elective w/Lab 4 Credit Hours *
• ² Academic Music Elective 3 Credit Hours

• MARK 300 - Marketing and Supply Chain Management 3 Credit Hours
• PSYC 360 - Social Psychology 3 Credit Hours

Term 8

• Electives 3 Credit Hours​​​​​​​
• Any 200, 300, or 400-level MUCO 3 Credit Hours*
• ³ Natalie L. Haslam College of Music Discovery Module  Requirement 6 Credit Hours

• Select one course:

• MUBS 401 - Internship in Music Business/Communications 3 Credit Hours
• MUBS 402 - Festival/Live Event Experience 3 Credit Hours
• MUBS 405 - Project in Music Supervision 3 Credit Hours

Total Credit Hours 120

Footnotes

1. Performance Elective: Select from any MUEN credits, any MUPF credits, MUSC 101 , MUSC 111 , MUSC 112 , MUSC 113 , and MUVC 110 . Students taking MUPF must be accepted into a studio through an audition. MUPF and MUSC 101 courses are not guaranteed in every applied area.  
   Important note: students can also use Performance Elective credits to fulfill many Volunteer Core requirements. Please meet with your advisor to help select Volunteer Core courses as needed.
2. Academic Music Electives: Any additional MUCO course, MUTC 320 , MUTC 325 , MUTC 330 , MUTC 340 , MUTC 390 *, MUTC 450 , MUTC 493  any MUTC course; MUJZ 110 ,  MUJZ 411 , any additional MUTH course, MUTH 451 , MUTH 493 , MUBS 301 , MUBS 302 , MUBS 305 , MUBS 405 .
   Important note: students can also use Academic Music Elective credits to fulfill many Volunteer Core requirements. Please meet with your advisor to help select Volunteer Core courses as needed.
3. See Natalie L. Haslam College of Music Discovery Module  Requirement.

* Meets Volunteer Core  Requirement.