Mar 28, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Business Analytics Major, BS in Business Administration – Information Management Concentration


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The degree in Business Analytics is designed to prepare students for a career in business analytics by developing their business knowledge, their technical skills and their communication skills.

Business analytics involves the use of data analysis and computer models to make better business decisions. Organizations use business analytics to answer strategic questions such as (1) which products and services that we provide are most profitable (2) who are our most profitable customers and (3) where should we locate our retail outlets and our distribution centers. Business analytics are also used for tactical decisions in optimizing an organization’s day-to-day operations, marketing, purchasing and pricing decisions.

Banks, credit card companies and insurance companies use business analytics to predict the profitability of potential customers and to offer better deals to the more profitable customers. Online vendors use business analytics to make recommendations to customers. Manufacturers use business analytics to optimize the location of their distribution centers and to optimally manage the movement of products through their supply chain. Retailers use business analytics to grow their revenues through customer loyalty programs. Sports teams have used business analytics to gain a competitive advantage in selecting players and in making tactical decisions on the field.

Business analytics is transforming the way traditional businesses make decisions. It is also the critical element in an entire industry of internet companies that provides services, search capabilities and social networking. These companies use business analytics to glean marketable insights from the massive amounts of data that they collect from their users.

The Business Analytics program also provides students the background to gain industry certifications in commercial software for data analysis and tools used for optimizing online sales and advertising. This further enhances students’ job opportunities.

Students who major in Business Analytics need quantitative skills, interpersonal skills, an interest in business and a desire to be a pioneer in a rapidly growing new field.

uTrack Requirements

Universal Tracking (uTrack) is an academic monitoring system designed to help students stay on track for timely graduation. In order to remain on track, students must complete the minimum requirements for each tracking semester, known as milestones. Milestones include successful completion of specified courses and/or attainment of a minimum GPA. uTrack requirements only affect full-time, degree-seeking students who first entered Fall 2013 or later. uTrack does not apply to transfer students who entered prior to Fall 2015.

Requirements for the Bachelor of Science in Business Administration – Business Analytics Major – Information Management Concentration


Term 1 Hours Milestone Notes
1,2ENGL 101 * or ENGL 118  3 2.5 cumulative GPA
3Intermediate Foreign Language * 3  
4MATH 123 *, MATH 141 *, or MATH 147  3-4  
3Natural Sciences Electives * 3-4  
CMST 210 *, CMST 217 *, CMST 240 *, or CMST 247  3  
BUAD 100   1  
Term 2
1,2ENGL 102  3 2.5 cumulative GPA
3Intermediate Foreign Language   3  
MATH 125 *, MATH 142 * or MATH 148  3-4  
3Natural Sciences Electives * 3-4  
MGT 202   3  
Term 3
ACCT 200  or ACCT 203  or ACCT 208   3 2.5 cumulative GPA
3Arts and Humanities Elective * 3  
ECON 211 * or ECON 217  3  
ENGL 255 *, ENGL 257 *, or ENGL 295  3  
5Unrestricted Elective 3  
Term 4
3Arts and Humanities Elective * 3 2.5 Cumulative GPA and completion of following courses with C or better: MATH 123 *-MATH 125 * or MATH 141 *-MATH 142 *; CMST 210 * or CMST 240 *; ENGL 255 * or ENGL 295 *; ACCT 200  or ACCT 203 ; ECON 211 *; ECON 213 *; STAT 201 * or STAT 207 *; MGT 202  
INMT 242   3  
ECON 213 * or ECON 218 *   3  
STAT 201 * or STAT 207  3  
5Unrestricted Elective 2  
BUAD 200   1  
Term 5
BUAD 331 , BUAD 332   4 INMT 242  
BUAD 341 , BUAD 342   4  
FINC 301   3  
INMT 341   3  
BUAD 300   1  
Term 6
BUAD 205  or ECON 305  or MGT 311  or PHIL 244 * or PHIL 252  3 2.5 cumulative GPA
INMT 342   3 BUAD 331 , BUAD 332   
BAS 320   3 INMT 341  
5Unrestricted Electives 5 BAS 320  
Term 7
BULW 301   2 No milestones
BAS 310  or BAS 340  or BAS 454  or BAS 370  or BAS 471  or BAS 475  or BAS 476   3  
Any 400-level INMT course  3  
BAS 474   3  
BUAD 453   4  
Term 8
Two 400-level INMT courses  6 No milestones
BAS 479   3  
5Unrestricted Electives 5  
BUAD 405   1  
TOTAL 120  
1 Must be completed by the end of the First Year.
2 Students who complete ENGL 118 * with a grade of A or B will complete their English composition requirement by choosing ENGL 102 *, a sophomore-level course in the English department, or ENGL 355 *. If the sophomore-level English course appears on the Arts and Humanities list, the course may also be counted toward the Arts and Humanities requirement.
3 Chosen from the University General Education list .
4 Students who have already completed MATH 132 * with a C or better may substitute that for MATH 141 *.
5 Any courses not already required for the major.

* Meets University General Education Requirement .

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