May 30, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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JREM 416 - Audience Analytics

3 Credit Hours
This course provides an understanding of the main theoretical concepts as well as analytical tools used to measure and understand audience behaviors across digital media platforms. Students will learn how to translate audience data into insights and actions to drive positive organizational and monetary growth. The importance of audience diversity and inclusion will also be covered.



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