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Jan 02, 2025
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RSM 440 - Sport Marketing3 Credit Hours
An introduction to the fundamental marketing concepts as they apply to the sport and recreation industries. Topics the course will cover include marketing research, promotions, sponsorship, sponsorship activation, sales, fundraising, advertising, and assessment of marketing programs.
(RE) Prerequisite(s): RSM 201 or RSM 250 .
Comment(s): Sport Management majors must earn a C or better to advance toward the major.
Registration Restriction(s): Sport management major or Therapeutic Recreation major
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