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Sep 18, 2024
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MARK 350 - Consumer Behavior3 Credit Hours
Examines how organizations conceptualize, gather, analyze, and interpret data needed by managers to learn about customers in markets. Topics include selected consumer/customer behavior theories, customer value determination, and selected marketing research techniques.
Credit Restriction: Students cannot receive credit for both MARK 350 and ENT 425 .
(RE) Prerequisite(s): BUAD 332 or BUAD 338 with grade of C or better.
Registration Restriction(s): Majors in the Haslam College of Business.
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