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Dec 22, 2024
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JREM 513 - Audience Analytics3 Credit Hours
Provides an overview of the main theoretical frameworks and measures used to understand audience preferences and behaviors in relation to traditional forms of media. Students will learn and apply analytic tools to track and analyze audience visits to media-related websites and social media activity. Insight will be provided on factors driving engagement with sites. Implications in terms of audience diversity and inclusion will also be covered.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Minimum student level – graduate.
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