Apr 25, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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RSM 440 - Sport Marketing

3 Credit Hours
An introduction to the fundamental marketing concepts as they apply to the sport and recreation industries. Topics the course will cover include marketing research, promotions, sponsorship, sponsorship activation, sales, fundraising, advertising, and assessment of marketing programs.

(RE) Prerequisite(s):  RSM 201  or RSM 250 .
Registration Restriction(s): Recreation and sport management major.


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