PBRL 320 - Public Relations Writing

3 Credit Hours

Mechanics of effective writing for various media to achieve organizational goals. Overview of governing communication and persuasion theories. Focus on implementation of research-based, planned, and managed techniques in a lab setting.

(RE) Prerequisite(s): PBRL 270; PBRL 310; JREM 200*.
(RE) Corequisite(s): PBRL 380.
Registration Restriction(s): Public relations major.