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    Sep 22, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVT 360 - Advertising Media Strategy

3 Credit Hours
Assessment of markets, vehicle audiences, and mathematical techniques for advertising planning. Instruction in media planning, buying, and evaluation.

(RE) Prerequisite(s): ADVT 250  and ADVT 340R .
(RE) Corequisite(s): ADVT 380 .
Registration Restriction(s): Advertising or public relations major.



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