Nov 23, 2024  
2009-2010 Graduate Catalog 
    
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2009-2010 Graduate Catalog [ARCHIVED CATALOG]

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RCS 541 - Consumer Analysis in Services Management

3 Credit Hours
Analysis of consumer behavior in consumer products and services industry. Development of knowledge to positively impact services marketing organizations through marketing, environmental and product/services strategies based upon consumer behavior knowledge. Investigations of qualitative and quantitative methodologies to conduct elementary consumer research.


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