May 28, 2024  
2009-2010 Graduate Catalog 
    
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2009-2010 Graduate Catalog [ARCHIVED CATALOG]

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RCS 415 - Retail Promotion

3 Credit Hours
In-store promotional activities. Development of retail promotion strategies. Evaluation of retail promotions. Supplementary focus on advertising and other methods to communicate in-store promotions.
Recommended Background: 210, and Marketing 300.


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