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Jan 05, 2025
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MARK 615 - Consumer Behavior Research3 Credit Hours
Theoretical perspective and research processes describing people in their roles as buyers, users, and evaluators of goods and services. Includes coverage of both end user consumers and industrial buyers. Topics of interest include motivation, personality, attitude formation and change, information processing, choice, decision making for buying and selling activities as well as operational management decision-making processes, consumption, post-purchase consumption, cultural and demographic differences, consumer socialization, and ethical considerations. Offered every other year.
Registration Permission: Consent of instructor.
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