Apr 25, 2024  
2009-2010 Graduate Catalog 
    
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2009-2010 Graduate Catalog [ARCHIVED CATALOG]

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MARK 614 - Contemporary Marketing Thought

3 Credit Hours
Representative topics comprising content of marketing knowledge; macromarketing, markets, channels, and competitive behavior; marketing strategy; marketing mix tools; and ethical issues in marketing. Examination of research for contributions to advancing knowledge and opportunities for new research. Offered every other year.
Registration Permission: Consent of instructor.


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