Apr 24, 2024  
2009-2010 Graduate Catalog 
    
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2009-2010 Graduate Catalog [ARCHIVED CATALOG]

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MARK 520 - Marketing and Customer Value

3 Credit Hours
Frameworks, techniques, and processes required for customer relationship management and demand planning in organizations. Twin problems of analyzing markets and customers and translating these analyses into actionable marketing strategies.
(DE) Corequisite(s): Business Administration 513.
Comment(s): Prior knowledge may satisfy prerequisite with consent of instructor.


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