Apr 24, 2024  
2009-2010 Graduate Catalog 
    
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2009-2010 Graduate Catalog [ARCHIVED CATALOG]

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ADVT 540 - Advertising Decision Making

3 Credit Hours
Analysis of decision making in budgeting, creative strategy, media strategy, research, evaluation, and agency-client relationships. Advertising response functions.
Comment(s): Admission to the program or consent of instructor required.


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