Apr 25, 2024  
2009-2010 Undergraduate Catalog 
    
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2009-2010 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 460 - Global Marketing Strategy

3 Credit Hours
Capstone course for Marketing to integrate concepts, frameworks, processes and tools presented in all prior course work. Students examine the application of marketing knowledge and skills in a global context with particular emphasis on how organizations respond with global marketing strategies.

(RE) Prerequisite(s): 350 and 360.
Comment(s): Grades of C or better in 350 and 360 are required.
Registration Restriction(s): Majors in the College of Business Administration.


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