Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

    Dec 01, 2022  
2009-2010 Undergraduate Catalog 
2009-2010 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MARK 460 - Global Marketing Strategy

3 Credit Hours
Capstone course for Marketing to integrate concepts, frameworks, processes and tools presented in all prior course work. Students examine the application of marketing knowledge and skills in a global context with particular emphasis on how organizations respond with global marketing strategies.

(RE) Prerequisite(s): 350 and 360.
Comment(s): Grades of C or better in 350 and 360 are required.
Registration Restriction(s): Majors in the College of Business Administration.

Add to Portfolio (opens a new window)