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Dec 04, 2024
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MARK 468 - Sales Force Management3 Credit Hours
Examines how organizations communicate value to customers through face-to-face selling. Focuses on the activities and problems of sales representatives and first line sales managers. Topics include the selling process, sales force organization, recruiting, motivating, forecasting, territory design, and evaluation.
(RE) Prerequisite(s): 350.
(RE) Corequisite(s): 360.
Comment(s): Grade of C or better in 350 is required.
Registration Restriction(s): Majors in the College of Business Administration.
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