Mar 02, 2025  
2009-2010 Undergraduate Catalog 
    
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2009-2010 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 466 - Integrated Marketing Communications Management

3 Credit Hours
Examines how organizations communicate value to customers. Communication topics will be presented in the framework of an integrated marketing communication strategy. Topics include advertising management, sales promotion, publicity and public relations, sponsorship marketing, direct marketing, and e-marketing.

(RE) Prerequisite(s): 350.
(RE) Corequisite(s): 360.
Comment(s): Grade of C or better in 350 is required.
Registration Restriction(s): Majors in the College of Business Administration.


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