Dec 26, 2024  
2009-2010 Undergraduate Catalog 
    
2009-2010 Undergraduate Catalog [ARCHIVED CATALOG]

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JREM 302 - Readership and Audience Analysis

3 Credit Hours
Measurement and analysis of readership/audience. Broad overview of methods used for newspaper, magazine, radio, television, cable, and the Internet. Applications to both internal decision-making and external communication in media.

(RE) Prerequisite(s): 275.



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