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    Sep 19, 2021  
2009-2010 Undergraduate Catalog 
    
2009-2010 Undergraduate Catalog [ARCHIVED CATALOG]

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IB 459 - International Competition and Performance

3 Credit Hours
Explores how globalization affects the strategic management of firms. Focus on firm strategies, processes and performance outcomes within an industry context. Addresses issues such as the historic rise of manufacturing multinationals and challenges of recent global growth of service and retail enterprises. Topics include: measuring performance differences across competitors, how domestic defenders challenge multinationals, roll-up strategies to manage global growth, and leadership and structural challenges of global competition.

(RE) Prerequisite(s): Business Administration 361.
Comment(s): Students must be admitted to an international business collateral or dual concentration.
Registration Restriction(s): Majors in College of Business Administration.



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