2009-2010 Undergraduate Catalog 
    
    Apr 21, 2021  
2009-2010 Undergraduate Catalog [ARCHIVED CATALOG]

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BUAD 332 - CBM I: Demand Management

2 Credit Hours
Analysis of current and future markets opportunities. Translation of identified opportunities into strategies to select, acquire, and retain customers that are consistent with overall organizational objectives. Includes design, execution, and evaluation of strategies from the perspective of an organization within a channel of distribution context.

(RE) Prerequisite(s): 201.
(RE) Corequisite(s): 331.
Registration Restriction(s): Majors in the College of Business Administration.



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