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Jun 07, 2023
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ADVT 360 - Advertising Media Strategy3 Credit Hours
Assessment of markets, vehicle audiences, and mathematical techniques for advertising planning. Instruction in media planning, buying, and evaluation.
(RE) Prerequisite(s): 250 and 340.
(RE) Corequisite(s): 380.
Registration Restriction(s): Advertising major or public relations major.
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