Public Relations Major, BS in Communication

Campus

Knoxville

uTrack Requirements

Universal Tracking (uTrack) is an academic monitoring system designed to help students stay on track for timely graduation. In order to remain on track, students must complete the minimum requirements for each tracking semester, known as milestones. Milestones include successful completion of specified courses and/or attainment of a minimum GPA. uTrack requirements only affect full-time, degree-seeking students.

Term 1

• Global Citizenship - International (GCI)  Elective 3 Credit Hours *
• ¹ Natural Sciences  Elective w/Lab 4 Credit Hours *

• CCI 150 - Communication in an Information Age 3 Credit Hours
• ENGL 101 - English Composition I 3 Credit Hours * (or equivalent)

•  

• Select one course:

• PSYC 110 - General Psychology 3 Credit Hours *
• PSYC 117 - Honors: General Psychology 3 Credit Hours *

•  

Term 2

• ¹ Natural Sciences  Elective 3-4 Credit Hours *
• ² Quantitative Reasoning  Elective 3-4 Credit Hours *
• ³ General Elective 6 Credit Hours

• ENGL 102 - English Composition II 3 Credit Hours * (or equivalent)

Term 3

• ⁴ Arts and Humanities  Elective 3 Credit Hours *
• ⁵ Global Citizenship – US  Elective 3 Credit Hours *

• PBRL 270 - Public Relations Principles 3 Credit Hours *

•  

• Select one course:

• ECON 201 - Introductory Economics: A Survey Course 4 Credit Hours *
• ECON 207 - Honors: Introductory Economics 4 Credit Hours *

•  

• Select one course:

• MATH 115 - Statistical Reasoning 3 Credit Hours *
• STAT 201 - Introduction to Statistics 3 Credit Hours *
• STAT 207 - Honors: Introduction to Statistics 3 Credit Hours *

Term 4

• ⁶ College Elective 3 Credit Hours
• ³ General Elective 3 Credit Hours *

• ADVT 250 - Advertising Principles 3 Credit Hours *
• JMED 200 - Multimedia Writing 3 Credit Hours *

•  

• Select one course:

• ACCT 200 - Foundations of Accounting 3 Credit Hours
• ACCT 207 - Honors: Foundations of Accounting 3 Credit Hours

Term 5

• ³ General Elective 3 Credit Hours

• MGT 201 - Introduction to Business Management for Non-Majors 3 Credit Hours
• ⁷  PBRL 310 - Public Relations Design 3 Credit Hours
• ⁷  PBRL 340R - Public Relations Research 3 Credit Hours

•  

• Select one course:

• CMST 210 - Public Speaking 3 Credit Hours *
• CMST 217 - Honors: Public Speaking 3 Credit Hours *
• CMST 240 - Business and Professional Communication 3 Credit Hours *
• CMST 247 - Honors: Business and Professional Communication 3 Credit Hours *

Term 6

• ^3,6 College or General Electives 6 Credit Hours

• MARK 300 - Marketing and Supply Chain Management 3 Credit Hours
• ⁸  PBRL 320 - Public Relations Writing 3 Credit Hours
• ⁷  PBRL 370 - Public Relations Cases 3 Credit Hours
• ⁷  PBRL 380 - Public Relations Professional Seminar 1 Credit Hours

Term 7

• ³ General Elective 3 Credit Hours
• ⁶ College Elective 3 Credit Hours

• ⁷  PBRL 420 - Advanced Public Relations Writing 3 Credit Hours
• ⁷  PBRL 470S - Public Relations Campaigns 3 Credit Hours *
• PSYC 360 - Social Psychology 3 Credit Hours

Term 8

• ^3,6 College or General Elective 3 Credit Hours
• ³ General Elective 4-6 Credit Hours

• ⁷  PBRL 400 - Ethical and Legal Issues in Public Relations 3 Credit Hours

Total Credit Hours 120-122

Footnotes

1. Select two science courses from the Volunteer Core * list. At least one course must be a 4-credit hour lab science.
2. Choose from the Volunteer Core * list.
3. Chosen from any course not taught in advertising, advertising and public relations, communication and information, communication studies, information sciences, journalism and electronic media, or public relations.
4. Choose from the Volunteer Core * list.
5. Choose from the Volunteer Core * list.
6. Select two courses (6 hours) from advertising, advertising/public relations, communication and information, communication studies, information sciences, journalism and electronic media, or public relations.
7. Students must earn a grade of C- or better in each of the following courses: PBRL 310 , PBRL 320 , PBRL 340R , PBRL 370 , PBRL 380 , PBRL 400 , PBRL 420 , PBRL 470 .

* Meets Volunteer Core Requirements .