Advertising Major, BS in Communication

Campus

Knoxville

uTrack Requirements

Universal Tracking (uTrack) is an academic monitoring system designed to help students stay on track for timely graduation. In order to remain on track, students must complete the minimum requirements for each tracking semester, known as milestones. Milestones include successful completion of specified courses and/or attainment of a minimum GPA. uTrack requirements only affect full-time, degree-seeking students.

Term 1

• Global Citizenship - International (GCI)  Elective 3 Credit Hours *
• ¹ Natural Sciences (NS)  Electives 3-4 Credit Hours *

• CCI 150 - Communication in an Information Age 3 Credit Hours
• ENGL 101 - English Composition I 3 Credit Hours * (or equivalent)

•  

• Select one course:

• PSYC 110 - General Psychology 3 Credit Hours *
• PSYC 117 - Honors: General Psychology 3 Credit Hours *

Term 2

• ⁸ General Elective 3 Credit Hours *
• ² Quantitative Reasoning (QR)  Elective 3-4 Credit Hours *
• ¹ Natural Sciences (NS)  Elective w/Lab 4 Credit Hours *

• ENGL 102 - English Composition II 3 Credit Hours * (or equivalent)

•  

• Select one course:

• CMST 210 - Public Speaking 3 Credit Hours *
• CMST 217 - Honors: Public Speaking 3 Credit Hours *
• CMST 240 - Business and Professional Communication 3 Credit Hours *
• CMST 247 - Honors: Business and Professional Communication 3 Credit Hours *

Term 3

• ³ Arts and Humanities (AH)  Elective 3 Credit Hours *
• ⁴ College Elective 3 Credit Hours

• ADVT 250 - Advertising Principles 3 Credit Hours *

•  

• Select one course:

• ECON 201 - Introductory Economics: A Survey Course 4 Credit Hours *
• ECON 207 - Honors: Introductory Economics 4 Credit Hours *

•  

• Select one course:

• MATH 115 - Statistical Reasoning 3 Credit Hours *
• STAT 201 - Introduction to Statistics 3 Credit Hours *
• STAT 207 - Honors: Introduction to Statistics 3 Credit Hours *

Term 4

• College or General Elective 3 Credit Hours
• ⁸ General Elective 3 Credit Hours *
• ⁵ Global Citizenship - United States (GCUS)  Elective 3 Credit Hours *

• PBRL 270 - Public Relations Principles 3 Credit Hours *

•  

• Select one course:

• ACCT 200 - Foundations of Accounting 3 Credit Hours
• ACCT 207 - Honors: Foundations of Accounting 3 Credit Hours

Term 5

• ⁷ General Elective 3 Credit Hours *
• ⁸ Written Communication (WC)  Elective 3 Credit Hours *

• ⁶  ADVT 310 - Advertising Design 3 Credit Hours
• ⁶  ADVT 340R - Advertising Research Methods 3 Credit Hours *
• MGT 201 - Introduction to Business Management for Non-Majors 3 Credit Hours

Term 6

• ^4,7 College or General Elective 3 Credit Hours

• ⁶  ADVT 350 - Creative Strategy 3 Credit Hours
• ⁶  ADVT 360 - Advertising Media Strategy 3 Credit Hours
• ⁶  ADVT 380 - Advertising Professional Seminar 1 Credit Hours
• MARK 300 - Marketing and Supply Chain Management 3 Credit Hours
• MGT 300 - Organizational Management 3 Credit Hours

Term 7

• ^4,7 College or General Elective 3 Credit Hours
• ⁷ General Elective 3 Credit Hours

• ⁶  ADVT 450 - Advertising Management 3 Credit Hours *
• ⁶  ADVT 480 - Advertising Issues 3 Credit Hours
• PSYC 360 - Social Psychology 3 Credit Hours

Term 8

• ^4,7 College or General Elective 3 Credit Hours
• ⁴ College Elective 3 Credit Hours
• ⁷ General Elective 1-3 Credit Hours

• ⁶  ADVT 470 - Advertising Campaigns 3 Credit Hours *

Total Credit Hours 120-122

Footnotes

1. Select two science courses from the Volunteer Core  list. At least one course must be a 4-credit hour lab science.
2. Choose from the Volunteer Core  list.
3. Choose from the Volunteer Core  list.
4. Select two courses (6 hours) from advertising, advertising/public relations, communication and information, communication studies, information sciences, journalism and electronic media, or public relations that is not currently required.
5. Choose from the Volunteer Core  list.
6. Students must earn a grade of C- or better in each of the following courses: ADVT 310 , ADVT 340R *, ADVT 350 , ADVT 360 , ADVT 380 , ADVT 450 *, ADVT 470 *, ADVT 480 .
7. Chosen from any course not taught in advertising, advertising and public relations, communication and information, communication studies, information sciences, journalism and electronic media, or public relations.
8. Choose from the Volunteer Core  list.

* Meets Volunteer Core  Requirement.