2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing and Logistics
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 Return to: College of Business Administration
http://ml.bus.utk.edu
Matthew B. Myers, Head
| Professors |
| Cadotte, E.R., PhD - Ohio State |
| Gardial, S.F. (Vice Provost and Beaman Professor), PhD - Houston |
| Myers, M.B. (Marketing and Logistics Department Head/Nestles USA Professor of Marketing/Global Business Director), PhD - Michigan State |
| Schumann, D.W. (Taylor Professor in Business), PhD - Missouri |
| Stank, T.P. (Associate Dean and John H. “Red” Dove Professor of Logistics), PhD - Georgia |
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| Associate Professors |
| Autry, C., PhD - Oklahoma |
| Dabholkar, P.A., PhD - Georgia State |
| Esper, T.L., PhD - Arkansas |
| Flint, D.J. (Proffitt’s, Inc. Professor of Marketing), PhD - Tennessee |
| Holcomb, M.C., PhD - Tennessee |
| Mollenkopf, D., PhD - Drexel |
| Moon, M.A., PhD - North Carolina |
| Rinehart, L.M., PhD - Tennessee |
| Sahin, F., PhD - Texas A&M |
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| Assistant Professors |
| Barbulescu, A., PhD - Emory |
| Bell, J., PhD - Auburn |
| Dan, S., PhD - Texas A&M |
| Tate, W., PhD - Arizona State |
| Xu, S., PhD - Michigan State |
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| Lecturers |
| Collins, M.E. (Distinguished Lecturer), MBA - Middle Tennessee State |
| Dittmann, J.P., PhD - Missouri |
| Murray, L. (Assistant Department Head), MA - Boston College |
| Raines, C., MBA - Case Western Reserve |
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| Emeriti Faculty |
| Davis, Jr., F.W., PhD - Michigan State |
| Dicer, G.N., DBA - Indiana |
| Foggin, J.H., DBA - Indiana |
| Mundy, R.A., PhD - Penn State |
| Reizenstein, R.C., PhD - Cornell |
| Woodruff, R.B., DBA - Indiana |
Logistics
Logistics has responsibility for the movement of raw materials and component parts into and within a business firm and to the distribution of finished products and services to customers.
Because having products and/or services in the right place at the right time is critical for success in any business, logistics plays a critical role in a firm’s comprehensive supply chain. A career in logistics offers students the opportunity to make a significant contribution to corporate effectiveness in this area.
The internationally recognized logistics program at the University of Tennessee is currently regarded as one of the most comprehensive and contemporary programs in the nation. The program offers a fundamental yet innovative curriculum. Students develop important skills required of logistics professionals as well as learn how logistics helps solve business supply chain management problems.
Marketing
Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them. Marketing professionals use strategy tools to target customers, create value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution.
Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.
Students interested in a marketing career will have a broad-based business education, which includes financial management, logistics, operations, human resources, business strategy, economics, and statistics. In addition to a broad array of courses in arts and sciences, marketing students will obtain a strong grounding in the social sciences to better understand the forces that shape consumer preferences.
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