Nov 24, 2024  
2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 340 - Intermediate Marketing

3 Credit Hours
Examines the marketing management tools that customer focused organizations use to identify, acquire and retain customers through marketing mix decisions.  Students learn skills needed to create and execute these tactics. Topics include market opportunity analysis, product management, segmentation targeting and positioning, pricing decisions, integrated marketing communications, and channel management as well as customer focused activities such as customer relationship management and brand management.  Strategic planning and general marketing strategies are introduced.

(RE) Prerequisite(s): Business Administration 332 or 338.
(RE) Corequisite(s): 350.
Registration Restriction(s): Majors in the College of Business Administration.


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