Nov 23, 2024  
2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVT 340 - Advertising and Public Relations Research Methods

3 Credit Hours
Secondary data and primary research techniques for advertising and public relations decisions.

(Same as Public Relations 340.)
(RE) Prerequisite(s): 250 or Public Relations 270 and Statistics 201 or 207.
Registration Restriction(s): Advertising major or public relations major.


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