May 29, 2026  
2026-2027 Undergraduate Catalog 
    
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2026-2027 Undergraduate Catalog
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JMED 480 - Media Programming in the Digital Era

3 Credit Hours
This course explores television, cable, and digital programs and programming strategies. The emergence of content delivery systems including “Over-The-Top” platforms such as YouTube, Hulu, Netflix, Amazon Prime, Google, Sirius XM, Pandora, Spotify, and others has resulted in many additional outlets for program producers and viewers. The course examines program types, delivery systems, and the program development process. It includes pitching a program and marketing programs.


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