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Feb 05, 2025
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MARK 504 - Contemporary Consumer Behavior3 Credit Hours
Enhances student understanding of behavioral theories rooted in psychology, sociology and economics that are used to explain and predict contemporary consumer behavior. Emphasis is placed on how these theories can be used to craft novel marketing strategies to capture consumer attention, change consumer mindsets, and shape consumer behavior in an ever-changing marketplace.
Registration Restriction(s): Master of Science – Marketing major or permission of the instructor.
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