Dec 03, 2024  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog
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ADVT 520 - Advertising and Communications Theory

3 Credit Hours
Application of contemporary communications theories of attitude change, information-processing, and persuasion as applied to creative strategy decisions.
Comment(s): 520 is for MS students only. Doctoral students must register for ADVT 620.
Registration Restriction(s): Enrollment is limited to graduate students.


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