Dec 09, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog
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RMM 441 - Branding

3 Credit Hours
Explore branding concepts related to consumer experiences derived from consumption of branded products, services, retailers, persons, and places. Investigate how the branding concepts influence consumer attitudes and behavior. Identify successful branding strategies to maximize consumer experiences and to improve retail sales.


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