Nov 21, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog
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RMM 341 - Consumers in the Global Marketplace

3 Credit Hours
Understanding of behavior of individuals and groups that differ in demographic and psychographic characteristics such as lifestyle, family life cycle, and cultural and ethnic backgrounds in relation to purchasing and consuming products or services.

Satisfies Volunteer Core Requirement: (GCI)


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