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Jun 30, 2024
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JMED 480 - Media Programming in the Digital Era3 Credit Hours
This course explores television, cable, and digital programs and programming strategies. The emergence of content delivery systems including “Over-The-Top” platforms such as YouTube, Hulu, Netflix, Amazon Prime, Google, Sirius XM, Pandora, Spotify, and others has resulted in many additional outlets for program producers and viewers. The course examines program types, delivery systems, and the program development process. It includes pitching a program and marketing programs.
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